Miss Rural Zimbabwe: Building the architecture of national tourism branding
Nations that succeed in tourism do not merely market landscapes; they market identity. Kenya sells the Maasai. Rwanda sells the…
Category: Tourism
News on travel, hospitality, and tourism industry
Zimbabwe eyes global business tourism via MICE strategy
Zimbabwe is stepping up efforts to position the country as a competitive global Meetings, Incentives, Conferences and Exhibitions destination, with…
Government bets on MICE tourism for growth, investment
THE Government is intensifying efforts to position Zimbabwe as a competitive global Meetings, Incentives, Conferences and Exhibitions (MICE) destination, with…
Zimbabwe courts global tourism investment as President opens Sanganai Expo
President Mnangagwa is today expected to officially open the 19th edition of the Sanganai/Hlanganani World Tourism Expo at the Gymkhana…
Call for borderless collaboration to unlock Africa’s tourism potential
African countries must intensify collaboration in tourism marketing, product development and ease of movement to increase visitor numbers, lengthen stays…
Tourism growth strategy shifts
Zimbabwe is shifting its tourism growth strategy from chasing visitor numbers to targeting high-spending travellers, with Australia emerging as a…
BCC grants permit for ZITF retail centre development
THE City of Bulawayo has granted Terrace Africa Pvt Ltd a development permit to establish a multi-million-dollar shopping mall at…
18 European agencies explore Zimbabwe tourism potential
EIGHTEEN international travel agencies from Germany, France, Portugal and Spain are touring Zimbabwe on a 12-day familiarisation programme as the…
Hilton inks landmark deal for Harare garden inn hotel
Hilton has announced its first foray into Zimbabwe after signing an agreement with Terrace Africa to develop a Hilton Garden…
Sporting events to boost Sanganai tourism showcase in Masvingo
MASVINGO is set to leverage sport as a catalyst for tourism growth when the city hosts a series of sporting…