MANICALAND Province’s economic resurgence is steadily taking shape, with senior Government officials highlighting renewed private sector investment as tangible proof that decentralisation and pro-growth policies are bearing fruit.
The latest milestone in this upward trajectory is the opening of Mega Family Choice Superstore, a large-scale wholesale and retail outlet that has attracted the attention of the provincial leadership as a clear signal of growing investor confidence.
Touring the facility this week, Minister of State for Manicaland Provincial Affairs and Devolution, Advocate Misheck Mugadza, said the province is experiencing sustained economic momentum.
“We have always maintained that Manicaland’s economy is on the rebound — in fact, it is booming. Developments such as this confirm that confidence has returned. Investors are responding positively to the stable and enabling environment created by Government,” said Minister Mugadza.
He attributed the renewed business activity to deliberate national policies under President Mnangagwa’s administration, particularly the devolution agenda, which empowers provinces to spearhead their own development initiatives.
“We must acknowledge the leadership of His Excellency, President Dr Emmerson Mnangagwa, whose vision continues to unlock economic opportunities across the country. Through devolution, provinces like Manicaland are now better positioned to attract and manage investment,” he added.
Minister Mugadza further noted that Manicaland’s diversified economic base — spanning mining, agriculture, timber processing, and tourism — has strengthened the province’s resilience and broadened income streams.
“There is significant economic activity taking place in this province. Mining operations are expanding, agricultural production is improving, the timber industry remains strong, and tourism is on the rise. All these sectors generate income that circulates within the province,” he said.
Minister Mugadza emphasised that infrastructure development is keeping pace with the province’s economic expansion.
“Land is available and infrastructure continues to improve. Where new facilities are required, they can be developed. We are open for business and expect more investors to establish operations in our growth points and urban centres,” he said.
He highlighted ongoing tourism projects, noting that such initiatives will further enhance Mutare’s appeal as both a commercial and tourism hub.
“With these developments, Mutare will not remain the same. The sky is the limit for this province,” he added.
The Minister stressed that Government’s role extends beyond policy-making to actively supporting investors on the ground.
“As the provincial leadership, we work closely with investors to minimise bureaucratic bottlenecks. Our office facilitates dialogue between business and regulatory authorities so projects move forward efficiently. We want investors to feel supported and protected,” he said.
He underscored that the Second Republic’s development philosophy is anchored on inclusive growth.
“Devolution is not a slogan, it is a working model. Resources and decision-making authority are coming closer to the people, which is why provinces like Manicaland are witnessing visible development,” he explained.
Minister Mugadza also stressed the importance of partnership between Government and the private sector.
“Such investments validate that stabilisation measures and development-focused policies are producing tangible outcomes. The private sector needs a supportive Government, and Government needs the private sector. That partnership is what you are seeing here,” he said.
He reiterated that Manicaland’s strategic position as a border province enhances its commercial prospects.
“With our proximity to regional markets and strong transport links, this province has enormous potential. As more businesses establish here, the multiplier effect will benefit communities, suppliers and service providers alike,” he said.
Mega Family Choice Superstore’s Operations and Human Resources Manager, Mr Denford Chigweshe, said the company’s decision to set up in Mutare was driven by confidence in the province’s economic prospects and the improving ease of doing business.
“We initially planned to open later, but because of our readiness and commitment to serve the community, we launched earlier. The support from Government and customers has been encouraging,” said Mr Chigweshe.
He commended authorities for maintaining a business-friendly regulatory framework.
“We ensure full compliance with Government policies and licensing requirements. We believe in implementing national initiatives and contributing to development. We are here to work within the system, not outside it,” he said.
Mr Chigweshe explained that the company’s model is built on affordability, efficiency, and sustainability.
“Our pricing is fair and competitive. We are not charging below cost, nor inflating prices. We want to build long-term trust with customers and create a stable retail environment,” he said.
He added that the superstore strengthens supply chains and supports local manufacturers.
“We work closely with suppliers and distributors, many of whom are local. By stocking Zimbabwean products, we contribute to value chains that support national industry,” he said.
Beyond commerce, Mr Chigweshe said the enterprise is committed to job creation and skills development.
“We have created employment opportunities for local residents and will continue expanding our workforce as the business grows. Employment creation is one of the most direct ways businesses can contribute to community development,” he said.
He expressed gratitude to suppliers, partners, and customers who made the venture possible.
“This is a collective effort, and we are optimistic about future growth. If the current economic momentum continues, we see significant room for expansion,” he said.
Mr Chigweshe concluded by stressing the importance of continued collaboration between Government and the private sector.
“When policy and business move in the same direction, results are visible. We are confident that the country’s trajectory will create more opportunities not just for us, but for many other investors,” he said.-herald
