Zimbabwe will take its largest delegation to date to the world’s leading fresh produce trade fair, Fruit Logistica 2026, to be held in Germany from February 4-6.
A combination of local companies and smallholder farmers will be exhibiting at the event, while additional top exporting firms will be attending for buyer meetings.
This expanded delegation is poised to engage international buyers and significantly expand its global market reach.
The participation of local companies is being facilitated by ZimTrade, with assistance from other organisations, including the Horticulture Development Council, the International Trade Centre and the UK International Development.
ZimTrade chief executive Mr Allan Majuru stated that the heightened participation reflects the maturing landscape of the nation’s agriculture.
“The high interest from our producers clearly indicates the success of the Government’s Horticulture Recovery and Growth Plan. More local players are investing in export-grade production to meet global standards.
“Our goal at Fruit Logistica is to ensure that the unique quality and taste of Zimbabwean produce translates into long-term off-take agreements that provide stability for our farmers.
“This increased presence follows a period of robust growth for Zimbabwe’s fresh produce sector, particularly within the high-value superfood segment.
According to TradeMap, Zimbabwe’s horticultural exports amounted to US$181,7 million.
Blueberry exports have become a primary driver, increasing significantly in 2025, with production approaching 12 000 tonnes, up from 8 000 tonnes the previous year.
This expansion is bolstered by Zimbabwe’s strategic harvest window, which supplies international markets ahead of major global competitors.
Zimbabwe’s export diversification has been key to the sector’s resilience.
Aside from the flagship blueberry industry, which grew export earnings by 23 percent in 2025 compared to the previous year, other commodities have gained global demand.
These include peas and specialty vegetables, with mange tout and sugar snap peas remaining core to the UK and European markets.
Avocados and macadamias are benefiting from new trade agreements and trade protocols, spurring investment in value-added processes like oil extraction.
Additionally, citrus and stone fruits from revitalised orchards under the Horticulture Recovery and Growth Plan are now reaching maturity.
Fruit Logistica serves as a critical platform to tap into the global horticultural market through networking and consolidating trade relationships.
In a global marketplace defined by stringent phytosanitary and sustainability standards, direct engagement with international off-takers is essential.
Participation enables Zimbabwean firms to negotiate multi-year supply contracts, ensuring long-term price stability and market access.
With continued assistance and guidance from the Ministry of Foreign Affairs and International Trade, ZimTrade has facilitated local companies’ attendance at the Fruit Logistica fair over the past five years.
The event also provides a vital learning opportunity, offering exposure to the latest advancements in cold chain logistics and post-harvest management, which is key to maintaining the premium quality of Zimbabwean exports.
Zimbabwe’s participation at Fruit Logistica 2026 demonstrates its ambition to become a leader in global fresh produce.
By connecting local producers with international buyers, ZimTrade aims to integrate Zimbabwe’s agriculture into global value chains and support the Government’s goal of building a US$2 billion industry by 2030.-herald
