AXIA Corporation is confident that the Government’s ongoing policy reforms to improve the ease of doing business will help rebuild investor and market confidence over the medium term.
The Government is implementing the business reforms to streamline operations, reduce costs and improve the investment climate through consolidating multiple licenses and slashing various fees and permit requirements.
The targeted key sectors include wholesale and retail, tourism, transport and agriculture.
Axia is a leading retail and distribution company with a strong presence in Zimbabwe and the region. Its diverse portfolio includes prominent brands such as TV Sales & Home, Transerv and Distribution Group Africa.
Axia’s optimism stems from Zimbabwe’s growing macroeconomic stability, underpinned by policy consistency, a relatively firm exchange rate and contained inflationary pressures.
Recent reforms include simplifying regulations and reducing license fees in sectors like retail, livestock and wholesale channels.
The introduction of the Zimbabwe Gold (ZiG) currency in April last year has also contributed to more predictable price movements and corporate planning.
The local unit has remained largely stable, with the exchange rate averaging ZiG26,7 to US$1 over the course of the year.
The exchange rate moved from ZiG15,35 per US dollar as at September 30, 2024, a shift authorities said reflected the currency’s transition phase and authorities’ efforts to maintain overall macroeconomic stability.
Axia noted that access to foreign currency remained strong across its Zimbabwean operations and the bulk of its sales were US dollar-denominated, enabling it to self-fund most of its import requirements without exerting pressure on official foreign currency channels.
“Management remains hopeful that progressive policies regarding ease of doing business and improved regulatory landscape will be reinforced to foster stability in the market, leading to the gradual building of market confidence.
“The group is focused on growing its market footprint to bring convenience to our customers and the provision of suitably priced quality products,” said Axia Corporation, in a trading update for the first quarter ended 30 September 2025.
The retail and distribution group believes that if current policy consistency is maintained, together with continued regulatory improvements, the operating environment will gradually strengthen consumer confidence and sustainable business growth.
In the quarter under review, the group’s Axia Corporation’s retail and distribution subsidiaries posted mixed results, with strong volume-driven revenue growth across most units, boosted by aggressive pricing strategies, new store openings and expanded product lines.
The group’s flagship subsidiary, TV Sales & Home, recorded a 14 percent increase in revenue, supported by a 31 percent surge in volumes to 45 580 units.
Axia attributed the performance to competitive pricing, rollout of new branches in Churchill, Mvurwi, Norton, Hogerty and the Factory Shop, as well as a broadened product range.
The manufacturing unit, Restapedic Bedding, also delivered a solid performance, posting 28 percent revenue growth, matched by a 28 percent rise in volumes to 16,140 units.
It benefited from wider distribution channels and deeper brand penetration across both urban and rural markets, including the fast-growing business-to-business segment.
However, the group’s Restapedic Lounge division underperformed, with revenue falling 13 percent and volumes declining 22 percent to 1,170 units attributable to reduced production output in August following the business’s relocation to Sunway City, which temporarily disrupted operations.
Transerv’s six percent revenue growth followed a 15 percent increase in volumes to 883 929 units, driven by eight additional shops opened post September 2024.
Volumes continue to surge in the core business due to competitive pricing and a wider product range.
Meanwhile, DGA Zimbabwe, the group’s distribution arm, registered a strong 22 percent revenue increase, backed by a 20 percent rise in volumes to 782,998 units.
Growth was propelled by a redesigned route-to-market strategy aimed at compensating for weaknesses in formal retail channels, alongside new distribution agencies secured in the 2025 financial year.-herald
