NATIONAL trade development and promotion body, ZimTrade, will later this month undertake a market scan mission to Vietnam and Thailand, which will encompass a learning visit to THAIFEX-Anuga Asia, Asia’s leading food and beverage trade show.
Aritifical Inteligence usesAritifical Inteligence uses
The trade mission is meant to strengthen Zimbabwe’s market intelligence in Southeast Asia and assess future opportunities to participate in leading international trade platforms.
ZimTrade said in its latest newsletter that the market scan will provide an in-depth analysis of the economic environment, trade dynamics, consumer trends and regulatory frameworks in Vietnam and Thailand.
“As part of the mission, ZimTrade will undertake a learning visit to THAIFEX-Anuga Asia, one of the region’s premier food and beverage trade exhibitions happening from May 26 to 30, 2026.
“Thailand is a strategic gateway to the Association of Southeast Asian Nations (ASEAN) market and the purpose of this visit is to gain firsthand insights into the exhibition’s structure, standards, and potential benefits for Zimbabwean companies,” said ZimTrade.
The visit will enable ZimTrade to evaluate the relevance of THAIFEX as a future platform for Zimbabwe’s export promotion efforts, particularly in the agro-processing sector.
Findings and insights gathered during the trade mission will be disseminated to Zimbabwean businesses through targeted feedback sessions, reports and capacity-building programmes.
“This approach ensures that a broader spectrum of exporters can benefit from the knowledge gained, while also informing the design of future outward seller missions and exhibition participation,” read part of the newsletter.
“Vietnam and Thailand represent rapidly growing economies with increasing demand for high-quality agricultural and processed food products. This presents a strategic opportunity for Zimbabwe to diversify export markets and position its products within dynamic Asian value chains.”
ZimTrade said Thailand represents one of Southeast Asia’s most dynamic and diversified economies and plays a central role in regional trade networks.
As the second-largest economy in mainland Southeast Asia, Thailand has developed strong capabilities in manufacturing, agro-processing, electronics and automotive production.
“The country also serves as a major trade hub within ASEAN, connecting regional supply chains with global markets.
In terms of trade, Thailand is one of the most open economies in Southeast Asia and relies heavily on international trade.”
According to Trade Map, Thailand recorded a persistent trade deficit throughout the five years from 2021 to 2025, widening sharply in 2022 to US$22,15 billion before stabilising at around US$11-12 billion between 2023 and 2025.
ZimTrade said the data suggests expanding trade volumes alongside increasing import dependence.
“For Vietnam, the import profile reflects a rapidly industrialising, export-driven economy, where demand is highest for production inputs rather than finished goods,” added the trade body.
“Looking ahead, Zimbabwean exporters are encouraged to begin preparing for potential participation in future editions of THAIFEX-Anuga Asia and similar international platforms.”
ZimTrade noted that this includes strengthening product quality and consistency, investing in internationally compliant packaging and certification, and aligning production processes with global food safety standards, particularly those in Asia.
Early preparation can position local companies to effectively leverage future trade opportunities identified through this mission and to compete on the global stage.-herald
