ZITF 2025 to position Zimbabwe as a competitive hub for trade and investment
THE 65th edition of the Zimbabwe International Trade Fair (ZITF) is set to position Zimbabwe as a competitive hub for trade and investment, ZITF Chairman Mr Busisa Moyo said on Thursday.
The exhibition will be held under the theme “Industrialisation: Crafting an Integrated Economic Landscape.”
Providing an update on preparations, Mr Moyo said the theme resonates deeply with the country’s development trajectory.
“Preparations for the ZITF 2025 edition, taking place from 21 to 26 April 2025 at the Zimbabwe International Conference and Exhibition Smart City (ZICES) in Bulawayo, are gaining momentum.
“As one of Africa’s premier trade showcases, ZITF continues to play a pivotal role in driving industrial growth, fostering business connections, and positioning Zimbabwe as a competitive hub for trade and investment.
“This year’s edition is expected to bring together a diverse mix of local and international exhibitors, investors, and policymakers, setting the stage for transformative economic dialogue and collaboration,” said Mr Moyo.
He added that as the annual trade showcase celebrates its Blue Sapphire Edition—marking 65 years of exhibition excellence—ZITF 2025 is set to make significant strides in fostering collaboration among industries and countries, strengthening economic ties, and advancing mechanisation in industrial sectors.
“This milestone edition will highlight ZITF’s enduring legacy and its role in shaping Zimbabwe’s industrial landscape over the decades.”
Mr Moyo noted that as preparations for the international, multi-sectoral trade show reach their climax, exhibitor uptake has been highly encouraging.
“We are currently at 95.2 percent of space capacity, with 435 direct exhibitors having taken up 47,140.87 square metres of the allocated 49,499 square metres.
“International participation is also very strong. To date, we have confirmed 24 international exhibitors from 17 countries.
“This compares favourably with the booking situation at the same time last year when 13 countries had booked space. Last year’s closing total was 27 countries represented.”
As part of its ongoing efforts, the ZITF Company recently launched a series of regional roadshows in South Africa and Zambia to kick off the official countdown to the 65th edition of its annual exhibition in Bulawayo.
The Botswana leg of the roadshow, scheduled for tomorrow in Gaborone, will continue the momentum.
Through tailored presentations and interactive networking sessions, the roadshows have highlighted the benefits of participating in ZITF events and explored regional collaboration opportunities.
The ZITF Company projects more than 800 exhibitors, 30 exhibiting countries, over 10 000 business exhibitors, and well over 75 000 visitors for this year’s event.-chroncile
