Zim showcases at Malaysia tourism expo for the first time
MATTA Fair KL is an annual travel fair and is the biggest travel fair in Malaysia, which is
attended by a wide range of visitors.
The fair aims to promote the tourism industry in Malaysia and connect travellers with
tour operators, hotels, airlines, and other service providers.
ZTA heard corporate Affairs, Mr Godfrey Koti, said the Zimbabwe delegation is being led
by ZTA executive director for international marketing, Jeffreys Manjengwa, who is
looking forward to reconnecting with existing contacts and establishing relationships
with new trade and media and increasing destination awareness.
“This participation is part of re-engagements and engagement efforts between
Zimbabwe and Malaysia leading to attracting investments and new tourism initiatives,”
he said.
“The premier travel exhibition provides global exposure and boundless business
opportunities for destinations,” said Mr Koti.
“The show attracts more than 100 000 visitors from Malaysia, ASEAN, and the rest of the
world. This is certainly another opportunity for the destination to attract new
investments and penetrate huge Asian source markets seeking adventure holidays in
Africa.”
Mr Koti said there are several inbound and outbound tour operators based in Malaysia
seeking business relations with Tourism Boards in Africa to increase their packages
across the continent.
“They specialise in leisure travel, business travel, and conferencing business units that
provide full-scale travel, and destination management services through experienced
travel professionals with vast experience in the hospitality and tourism industry,” he
said.
“We’re simply looking at positioning the destination in that market in line with our
tourism recovery and growth strategy.”
This year’s Matta Fair is expected to be even bigger and better than the previous years.
The fair has shifted to a new location covering 37 000 sqm, setting a new record as the
largest international travel fair in the region.
It will also feature over 500 travel and hospitality businesses from all over the world.
-The Chronicle
