Zim processed foods impress in Zambia

The high quality and better taste of local processed foods was the centre of discussions when hundreds of potential buyers visited the Zimbabwe pavilion at the Zambia’s premier trade fair that opened Wednesday in Lusaka.

More than 25 Zimbabwean companies are taking part in the Zambia Agricultural and Commercial Show, facilitated by national trade development and promotion organisation ZimTrade.

At the fair, running from 2-7 August, leading Zimbabwean exporters and potential exporters of processed foods are meeting leading distributors in Zambia, with discussions focusing on quantities and market entry requirements.

Clive Mwungo, a distributor into leading retail chains in Lusaka said the high quality of products from Zimbabwe is driving surge in demand.

“As distributors we respond to market needs, and what is commendable is that Zimbabwean products outshine competition in terms of quality.

“I am glad to see more companies exhibiting here in Zambia and this is going to make it easy for us as distributors to connect with more suppliers,” said Mr. Mwungo.

For participating companies such as Tanganda Tea Company, there is growing popularity of Zimbabwean products in Zambia.

“Our products, and other processed foods from Zimbabwe have created huge demand in major stores across Lusaka, Livingstone, and the Copperbelt region. We are getting more space on the shelves.

“The continued inquiries we are getting from this trade fair is an indication on the potential for Zimbabwean products to penetrate all provinces of Zambia,” said Mrs Kumadiro, Tanganda Tea Company Marketing Officer.

Bulawayo-based Bernard Remegius Bakery, who are physically exhibiting at ZACS for the second time this year said the positive response from buyers is creating a strong need to create relations with potential distributors.

“Our products have previously been distributed through middlemen and we would occasionally encounter losses.

“Our presence here is to create solid partnerships with reliable distributors and we are recording positive results as several have expressed interest to source from us,” said Augustine Mangwiro, Sales Director at Bernard Remegius Bakery.

Youth-led agro-processor, Glytime, said indications from discussions with distributors shows the market getting accustomed to tastier and better quality Zimbabwean processed foods.

“We have been in this market for some time and we are growing our network and coverage, thanks to the high quality of our products and the authentic narrative of our offerings.

“From this exhibition, we are getting audience to cement our position in the market, and we are confident of performing better than competition,” said Lesley Marange, Glytime chief executive officer.

The 95th edition of the trade show is running under the theme, “Inclusive Economic Transformation”.

Participating local companies are drawn from sectors such as fast-moving consumer goods, agricultural inputs and implements, leather and leather products, protective clothing, building and construction, and services.

Results from the ongoing Zambia fair shows that Zimbabwean products are becoming leading brands in Zambia, with the demand surging over the past few years.

This follows the facilitation by ZimTrade for the participation of Zimbabwean companies at several trade promotion programmes taking place in Zambia.

ebusinessweekly