Varun Beverages’ game-changing impact on the Zimbabwean market

VARUN Beverages Ltd is the second biggest bottler of PepsiCo Holdings in the world. Varun Beverages Zimbabwe Pvt Ltd is a subsidiary of Varun Beverages Ltd, an Indian multinational company.

Varun Beverages Zimbabwe Pvt Ltd commissioned its first production line in 2018 with only one production line. The production facility was inaugurated by His Excellency, Cde Dr ED Mnangagwa, the President of the Republic of Zimbabwe under the initiative of “Zimbabwe: Open for Investment”.

Today, Varun Beverages has nine production lines with a production capacity of 80 million bottles and cans per month. Varun Beverages Ltd recently got an award for the Best Bottler of the World for the Year 2022 out of several bottlers of PepsiCo Holdings.

This award was given for Varun Beverages Ltd’s growth, investment, quality of products and fast expansion in many new geographies.

The brand Pepsi is present in more than 200 countries worldwide.

Varun Beverages Zimbabwe Pvt Ltd is focused on the delivery of value to their products’ users through the availability of their affordably priced, world-class brands and products such as Pepsi, Diet Pepsi, Pepsi Max, Mirinda Orange, Mirinda Fruity, Mirinda Pineapple, Mirinda Green Apple, Mountain Dew, Sting Energy Drink, 7Up, Aquaclear Bottled Water and Evervess Soda Water.

Varun Beverages officials confirmed that the recent expansion of their production capacity of cans and PET lines will enable large-scale production of world-class Sting Energy Drink from the PepsiCo Holdings portfolio. The Sting Energy Drink is available in Zimbabwe, from Varun Beverages Zimbabwe, in two packs, 500ml PET and 440ml cans in two flavours, gold and red berry.

The Sting Energy Drink is available in all leading stores and at all the 7 000 push carts at the most affordable price of $1 for 2 bottles of 500ml, with world-class quality.

The increased capacity of Sting will help Zimbabwean consumers and retailers to reduce dependence on imported, expensive energy drinks through a continuous supply of the international energy drink brand Sting from Varun Beverages Zimbabwe Pvt Ltd. Varun Beverages Zimbabwe’s tagline for Sting Energy Drink is “Extreme Energy, Great Taste”, and is enjoyed by men and women across various geographies of Zimbabwe which is very clear from its month-on-month sales increases compared to last year.

The high distribution penetration of Sting Energy Drink is making the 500ml PET bottles and 440ml cans available throughout Zimbabwe at a very low price of $1 for 2x500ml with the increased production capacity. Most of the Pepsi branded push carts are selling two bottles of 500ml or 440ml cans for $1 for 2 bottles/can across Zimbabwe.

Varun Beverages’ bottled water Aquaclear’s availability with its excellent quality has ensured a good presence of the product across Zimbabwe in all the provinces within all the leading stores and 7 000 push carts of Varun Beverages both in cities and rural areas.

There are plans to add 2 000 more push carts to ensure that rural consumers do not have to travel long distances to experience the benefit of Varun Beverages Zimbabwe’s great quality and tasty products at affordable prices.

The availability of the 4-in-1 benefits of the 1ltr Varun Beverages PET bottles in brands such as Pepsi, Mirinda, 7Up, and Mountain Dew has made it the fastest-growing pack within Varun Beverages’ product portfolio.

The 1ltr sparkling beverages provide maximum value to the consumer at the most reasonable price. The success of Varun Beverages 500ml PET was the game changer from the day it was launched in Zimbabwe, and now with 1ltr PET bottles’ available across Zimbabwe, the home consumption occasion and get-togethers will become more affordable with the choice derived from 4-in-1 benefits in the 1ltr Pepsi, Mirinda, 7Up and Mountain Dew.

The 1ltr pack has been very successful for Varun Beverages from its launch last year due to its value proposition for the users and the variety of flavours offered by the company every day throughout the year, across Zimbabwe.

Varun Beverages is planning to launch new product ranges this season to make the coming summer and festival season very exciting for the people of Zimbabwe. These products will be available in all leading stores and shall be made available at more than 7000 Pepsi-branded push carts nationwide.

Varun Beverages, as their drive to give back to society, will install 2 000 more push carts in rural markets, and 1 500 electronic coolers and shall open Aru Clinic in Harare to extend cost-free health treatment primarily to the economically vulnerable people or those who want to access this free of cost facility for healthcare.-chronicle