RTG to leverage on digital platform
Hospitality concern, Rainbow Tourism Group (RTG), wants to leverage its digital platform Gateway Stream as a channel to penetrate the regional markets as it boosts its footprint across borders.
Chief executive officer (CEO), Tendai Madziwanyika, says this forms part of the group’s five-year plan to 2027 aimed at propelling the business.
The Gateway app was launched in 2018 and has continued to enjoy growth in activities across its revenue channels, with the grocery channel remaining the main revenue driver, according to the group.
Gateway Stream Media (the entertainment arm) successfully hosted six mega musical events which featured some prominent local and regional artists during the past financial year and is expected to host more mega music events in 2023.
“Gateway Stream is positioned to expand outside Zimbabwe through growing its rooms channel partnership network across Africa and beyond,” said Madziwanyika.
This is in addition to planned expansion of the existing rooms stock in Zimbabwe and beyond while the group also focuses on investment in tour operation activities and the promotion of various destinations around Zimbabwe.
Madziwanyika said while the group will continue to focus on the improvement of existing products to world-class standards, cost containment the coming of the general elections next month should work to the group’s advantage.
Election observers coming into the country during the election, general election campaigns across the country will boost occupancy at the group’s facilities, while the tour services segment will provide transportation.
“The group is set to take full advantage of the opportunities presented by the election season. Heritage Expeditions Africa will provide transfers and activities while hotels are geared to meet the accommodation and meal requirements of institutions and individuals alike that will be involved in the elections.
“Over the years the Rainbow Towers Hotel and Conference Centre has been used as the National Command Centre for the elections and these elections will be no exception. The group anticipates a total rebound to pre-COVID-19 levels in 2023 with positive performance across all key indices,” he said.-ebusinessweekly
