KweseTV caught in ambush marketing storm
THE Premier Soccer League were yesterday caught in an embarrassing offside position once again when billboards of a rival broadcasting company were still being displayed at Luveve during a Castle Lager encounter between How Mine and Triangle yesterday.
The PSL marketing team somehow went to sleep and forgot to remove banners for KweseTV who had the broadcasting rights to the COSAFA Women’s Championships that ended on Sunday. SuperSport have the broadcasting rights for the local domestic Premiership.
The KweseTV billboards were only removed after the media raised the issue with the How Mine chairman Mark Andrew who then ordered the groundsmen at the stadium to act. —b24
