Initiative to expose local firms to new markets, networks

Local budding businesses could benefit from a partnership between the African Development Bank (AfDB) and African Hidden Champions Initiative (AHC) in support of efforts to promote the growth of African companies and aid their transformation into global champions, furthering regional industrialisation.

The Hidden Champions in Africa initiative is a partnership between Africa Foresight Group (AFG) and Deutsche Investitions- und Entwicklungsgesellschaft (DEG) with the aim to showcase and celebrate the unique stories of sub-Saharan-African businesses.

The objective of the initiative is to provide a platform that documents African business growth stories to attract investment and growth support for companies that are positioning themselves to go global.

The African Hidden Champions initiative has become a leading international platform for showcasing and connecting Africa’s most promising companies

The initiative identifies African firms that are involved in building capacity for global leadership in their sector, which comes at a time Zimbabwe is looking at boosting local businesses across value chains with an emphasis on the export market.

In mining for example, Government is targeting a US$12 billion revenue sector starting this year. Elsewhere, national trade promotion body ZimTrade is also scouting for export markets for various Zimbabwean products, while also capacitating producers on export preparedness and competitiveness.

Such developments are expected to transform the economy into an upper-middle-income economy by 2030, which will be supported by the implementation of the NDS1.

According to AfDB, the initiative will help firms on their growth journey by telling their stories, exposing them to new markets and networks, and providing technical assistance.

“The African Development Bank is proud to become a partner of the African Hidden Champions initiative, which perfectly fits our strategy of driving and financing the industrial development of Africa,” said Dr Abdu Mukhtar, director of Industrial Development at the Bank.

He said the initiative would receive an amount of $390,000 toward its activities to enable its expansion and coverage into new sectors and markets within Africa, and to provide more benefits and assistance to AHC members.

The African Hidden Champions initiative has become a leading international platform for showcasing and connecting Africa’s most promising companies. In September 2022, executives and founders from the first cohort of African Hidden Champions met for an inaugural summit outside Frankfurt, Germany to discuss how Africa’s fastest-growing and most inspiring companies could forge a path to global success.

Roland Siller, chief executive of DEG said: “The African Hidden Champions are setting new standards for business excellence on the continent with their remarkable achievements and unwavering commitment to growth.

“It’s a privilege to collaborate with the African Development Bank to expand the Africa Hidden Champions initiative and empower more companies to realize their potential and transform the African business landscape.”

AFG CEO and Co-Founder of AHC, Yasmin Kumi, spoke of the initiative’s future transformative impact on Africa’s private sector.

“It is time to change the narrative on African business and expose how big multinational companies are growing from within Africa, challenging their peers in global markets, and in doing so bolstering Africans’ pride in their home-grown businesses,” she noted.-ebusinessweekly

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