African Sun gears for transformation

HOSPITALITY group, African Sun, is poised for a major revamp of identity after the hotelier embarked on a rebranding exercise to transform its outlook and the value it offers to customers.

The initiative entails further refurbishment of the group’s properties and upgrade of its amenities. This will also complemented with new logos and a fresh feel, which will be unveiled in early 2025.

In keeping with the evolving times, the brand revamp is aimed at creating unforgettable memories for vacationers, going beyond just a place of rest to crafting lifelong experiences.

The rebranding process will result in revitalised properties, with fresh designs and a change on the main logo and respective hotel logos.

The African Sun logo will feature glossy fonts and vibrant orange rays, reflecting energy and positivity, while warm brown colours will offer a comforting embrace.

The aesthetic changes will be complemented by state-of-the-art facilities designed to cater for both leisure and business travellers, as the group seeks to ensure that every stay is as comfortable as it is memorable.

To further enhance the guest experience, African Sun Limited has introduced a range of upgraded amenities and these include luxurious spa treatments, gourmet dining options featuring local and international cuisines, and modern fitness centres designed to make guests feel pampered and rejuvenated.

Each property is now equipped with high-speed internet, catering to the needs of the modern traveller.

According to African Sun, tourism is a huge contributor to the country’s inbound visitor revenues and the ongoing changes will encourage more visits.

“We are committed to service excellence, which we have now personalised, from bespoke welcome experiences to curated local adventures, every detail is designed with the guest in mind.

“Our staff has been trained as “Guest Ambassadors,” ensuring that every interaction is meaningful, going above and beyond to make each guest feel truly valued. This is a true testament to the transformation work the group has now been doing,” African Sun said in a statement.

With the passing of each year, African Sun has been working on developing services that suit several customer groups.

Now, with a refreshed vision and identity, African Sun is looking at growth in visits under the new mantra, “Feel Special.”

This comes as the listed hospitality group expects increased volume of international travellers in the second half of the year, typically the company’s peak period, which it believes will boost conference business and drive demand from local tourism.

African Sun Limited, recently said it was strategically positioning itself for golf tourism to enhance occupancy rates across its properties.

By integrating golf experiences into its offerings, the hospitality group aims to attract both leisure and business travellers seeking recreational activities during their stay.

This approach, African Sun said, not only enhances guest experiences but also enhances the striking landscapes and rich amenities available at their resorts, ultimately driving higher occupancy and engagement within the local tourism sector.

For over five decades, African Sun Limited has been synonymous with warmth and hospitality and has consistently been an emblem of hospitality since its inception in 1968.-ebsinessweekl