Advertising giant Tatu celebrates milestone
LEADING advertising services company Tatu Advertising celebrated 20 years of providing innovative advertising solutions to a diversified clientele, including Government institutions and the corporate world.
Tatu celebrated the key milestone on Friday in Harare, a significant piece of history in the company’s two decades journey.
Founded on October 5, 2004 by Zimbabweans Carl Joshua Ncube, Chido Madzivanyika and Nqobile Magwizi, Tatu Advertising has been offering innovative advertising services for Zimbabwean and international brands, positioning them to exploit local, regional, and global growth opportunities.
The firm’s collaborative and visionary approach is inspired by its name “Tatu,” which translates to “three” in Shona, symbolising the foundational partnership that has driven the company’s success.
Overtime, Tatu Advertising has evolved into a diversified enterprise, excelling in various areas like communications strategy, brand development, advertising strategy and campaigns, data analytics, digital marketing, and media management.
This comprehensive range of services has positioned the company as a versatile competitor in the advertising field, capable of meeting the diverse needs of its clients.
The anniversary celebration was held under the theme, “The Faith to Show Up Has Great Rewards”, demonstrating Tatu’s journey and transformation from modest beginnings to a prominent force in the advertising industry today.Notably, Tatu has played a crucial role in organising landmark events, including the prestigious Miss Tourism World pageant and National Arts Merit Awards franchising model, both of which have become celebrated cultural events in Zimbabwe.
Going forward, Tatu continues to set ambitious goals to further enhance its impact and lead the way in delivering exceptional advertising services that resonate with audiences on multiple levels.
“Stepping into a field dominated by long-established agencies wasn’t easy. As we reflect on our 20-year journey, the rewards of showing up become abundantly clear. They didn’t come easily, but they came because we had faith and stayed the course.
“Today, we celebrate 200+ brands that we have had the privilege to work with,” said Tatu non-nxecutive chairman Mr Nqobile Magwizi.
To celebrate Tatu’s milestone, the event brought together a distinguished array of leading local, regional, and international brands, showcasing the diverse partnership and support that has been cultivated over the years. Reflecting on this journey Tatu Advertising managing director Mr Martin Matamisa, said the company had experienced a dynamic and eventful path, marked by both challenges and triumphs.
Throughout this journey, Tatu said it remained steadfast in its commitment to serving its esteemed clientele, adapting and evolving to meet their needs and exceed their expectations.
“Looking back, it has been an eventful run, and I am glad that Tatu has navigated a maze of challenges associated with different growth phases of its journey, and that of its esteemed clientele.
Today, we have many success stories to share, including the milestone we are gathered here to celebrate – 20 years of impactful leadership,” said Matamisa.
In the future, Tatu management said its clientele should look forward to a future of convergence and unmatched human creativity and Artificial Intelligence as it continues to deliver positive brand experiences that resonate with the audience.
The event took a moment to recognise and celebrate several notable companies that have been integral to Tatu Advertising’s journey and these include Khayah, ZB Financial Holdings, African Sun, Fossil, Delta Corporation, Sakunda, RTG, and OK Zimbabwe.
Each of these esteemed organizations was awarded a certificate of recognition for their unwavering support over the years.
This acknowledgment highlights not only their loyalty but also their status as exemplary clients but they have consistently demonstrated commitment and professionalism, placing their trust in Tatu Advertising for their brand management needs.-herald
