Bon Marché brings a fresh start to 2023

OK Zimbabwe Limited’s premium division, Bon Marché, has launched the Liv It Up Fiesta
promotion across its eight stores dotted around Zimbabwe as the company moves to offer
its clientele a fresh start to the year 2023.

Dubbed the fresh and happy promotion, it will be rewarding customers that buy groceries
worth $15 000 or more from January 19 to February 28, 2023.

The lucky shoppers stand a chance to win instant prizes with an equivalent in groceries.

Two customers will walk away with different prizes per day from each of the eight stores,
while a number of lifestyle prizes will be won on the spot.

The promotion will also offer discounts on over 100 product lines in the store.
A total of 600 winners will walk away with prizes including groceries in the promotion
which is going to run for six weeks.

Bon Marché is the group’s up-market brand located in a selected number of suburbs
across the country where it is known to provide lifestyle needs for its high-end customers.
“Bon Marché is launching a fresh and happy promotion across their eight stores aimed at
providing a fresh start to the New Year. Customers should expect to be greeted by
unbeatable freshness across all the stores. The brand is encouraging happiness, smiles,

goodness, hope, new goals, and generally a better lifestyle for all its shoppers,” said Bon
Marché in a statement.

The promotion intends to spread happiness to the communities serviced by the Bon
Marché brand including its employees, customers, suppliers, shareholders, and people in
the areas that they operate in. Bon Marché last year spent approximately US$1,5 million on
the refurbishment of its Mount Pleasant division, which now has a complement of a
pharmacy facility and an expanded range of products that suit customers’ daily needs.

The brand becomes one of the first retailers to introduce a pharmacy in-store in the
country, in recognition of the need to create health consciousness and wellness for its
customer.

The refurbishment drive is part of the group’s growth strategy to tidy up the shopping
environment for customers in line with modern architectural trends.

OK Zimbabwe Limited flagship has grown to maintain its position as one of the dominant
supermarket retailers in the country’s competitive retail sector, despite the effect of
liquidity constraints and low disposable incomes.

Countrywide, the group operates 52 OK stores, eight OK Mart Mega Stores, and eight Bon
Marché stores, bringing the outlets to 68 — www.businessweekly.co.zw/The Herald