ZSE targets individual investors

In a tweet this week, Zimbabwe Stock Exchange chief executive Justin Bgoni wrote:

“The need for ordinary Zimbabweans to participate on ZSE remains a big concern. With daily trades around 300 in a country of 14 million people, we have not yet cracked this.”

This was not the first time Bgoni tweeted about the lack of participation by retail investors on the equities market.

In June he tweeted that the average daily trades were low around 250 a day.

“We will be launching various initiatives soon to increase retail participation and daily trades,” he said then.

True to his promise, the ZSE this week launched an online trading platform, ZSE Direct, that is targeted at retail investors. The new platform will enable users to access the market remotely without talking to a Stockbroker which has been the traditional way of investing in stocks.

This new initiative, it is hoped, will not only increase the level of activity on the local bourse, but is also expected to demystify that investing in stocks is not for the elite, but should be a mainstream activity.-ebsuinessweekly.co.zw